We make everything a good cause needs to help and save lives.
Gitterdone, Corazón, Plata, Ojo, Yarn and Fuego: the studio that makes campaigns for good causes spent 2026 shipping software of its own.
Card selfies, creators and a 14-week challenge: Invest for Better’s campaign for women’s money reached 6.5 million people in four weeks.
A developer, a UX/UI director and a web designer join Buena in three months, as a studio of three becomes a team of ten that builds its own products.
Five weeks after launch, 500+ actors have signed and supporters have sent 280,000 letters asking the SAG-Producers Pension Plan to drop Big Oil.
Hollywood confesses on camera: their union pension holds $100M+ in fossil fuels. Today 200+ actors asked the trustees to get it out.
Unlock Day was meant to last a day. It ran a week: 81,410 people, 5,814,415 unlock emojis and 53 million people reached for prison education, with $0 spent on media.
Post a 🔓 with #UnlockDay and #Edovo, and donors fund a day of education for someone in prison. Buena and Edovo launch the first National Unlock Day.
Twoflix, Twoogle and 2ber rebuilt everyday products with only two choices, to show Missouri what a two-party ballot feels like. For independent Jared Young.
Upload a selfie and AI puts you in a march down Wall Street. 55 organizations and 50+ celebrities joined the Virtual March to Retire Big Oil.
Peace finally has a recruiting office. The Peace Force, built by Buena with the Alliance for Peacebuilding, launched at PeaceCon in Washington, and the shirts flew out the door.
With HRF and the Lantos Foundation, we asked the IOC to leave 15 dictators’ Olympic box seats empty, and built a site that let anyone send them somewhere else.
For eight days, Flush sold toilet paper by the forest it came from. On Earth Day, Cloud Paper revealed the brand was fake and the clear-cutting was real.
Call us crazy, but we think orgs that save lives deserve better brands, sites, apps and campaigns than sugar water companies.
Campaign
Webby Best Cause Campaign of the Year
Smuggling the open internet into North Korea on donated USB sticks.
Website
Dictators don't belong at the Olympics. So we let the world send them somewhere else.
Campaign
29 Awards Including Cannes, Clios, One Show, and CommArts
Turning the organ-donor registry into a name everyone wanted on the list.
Campaign
One Show Best of Discipline, PR 2019
When the law came for kids' lemonade stands, Country Time lawyered up for them.
Branding
The only human rights group focused purely on tyranny needed a brand that looked like it.
Campaign
Webby Cause campaign, 2013
A polar-bear-sized fundraise to protect the last great arctic refuge.
Website
An AI camera that tells rangers a poacher is on the trail, before anything is killed.
Branding
A new identity for the world's leading gathering of dissidents standing up to tyranny.
Campaign
A streaming service with only two shows, to show how absurd a two-party system is.
Campaign
A fake toilet paper brand that let you pick which ancient forest to wipe with, so no one would want to.
We created a really simple rule that guides a lot of how we think. "Say the thing in one sentence and get an OMG from a stranger." What you're doing has to be so simple, it's a handful of words. But at that same time, that combination of words has to be so unusual, not novel, that a stranger would be impressed.
Not a tagline. Not a logo. A real idea people remember, repeat and rally around. Every project starts with one.
The idea is our sharpest tool. The point is the change it creates.
Awards aren’t the point. But they help good causes get taken seriously.
| Year | Show | Award | Work |
|---|---|---|---|
| 2020 | Webby | People’s Voice, Cause Campaign of the Year | Flash Drives for Freedom |
| 2019 | ADC | Gold | Legal-Ade |
| 2019 | ANDY | Gold | Legal-Ade, 2× |
| 2019 | Cannes Lions | Gold, Activation | Legal-Ade |
| 2019 | Cannes Lions | Silver, Activation | Legal-Ade |
| 2019 | Cannes Lions | Silver, Direct | Legal-Ade |
| 2019 | Cannes Lions | Bronze, Direct | Legal-Ade |
| 2019 | Cannes Lions | Bronze, PR | Legal-Ade |
| 2019 | Cannes Lions | Bronze, Social | Legal-Ade |
| 2019 | D&AD | Bronze | Legal-Ade |
| 2019 | D&AD | Silver | Legal-Ade, 2× |
| 2019 | One Show | #1 PR Campaign of the Year | Legal-Ade |
| 2019 | One Show | Gold, PR | Legal-Ade |
| 2019 | One Show | Silver, PR | Legal-Ade |
| 2019 | One Show | Bronze, Social | Legal-Ade |
| 2018 | Clio | Silver, PR | Legal-Ade |
| 2018 | Clio | Silver, Social | Legal-Ade |
| 2018 | Clio | Bronze, Integrated | Legal-Ade |
| 2018 | LIA | Silver, Innovation | Legal-Ade |
| 2018 | LIA | Bronze, Integration | Legal-Ade |
| 2018 | LIA | Bronze, Digital | Legal-Ade |
| 2018 | One Show | Silver, PR | Flash Drives for Freedom |
| 2018 | One Show | #15 PR Agency Globally | Buena |
| 2017 | ADC | Shortlist, Digital | Your Name Saves, 2× |
| 2017 | ADDY | #1 Print Campaign of the Year | Your Name Saves, 2× |
| 2017 | ADDY | Gold, Print | Your Name Saves, 2× |
| 2017 | ANDY | Bronze, Print | Your Name Saves, 2× |
| 2017 | Cannes Lions | Silver, Promo | Your Name Saves |
| 2017 | Cannes Lions | Silver, Promo | Your Name Saves |
| 2017 | Cannes Lions | Bronze, Direct | Your Name Saves |
| 2017 | Cannes Lions | Bronze, Direct | Your Name Saves |
| 2017 | Cannes Lions | Shortlist, Digital Craft | Your Name Saves |
| 2017 | Cannes Lions | Shortlist, Media | Your Name Saves |
| 2017 | Cannes Lions | Shortlist, Cyber | Your Name Saves |
| 2017 | Cannes Lions | Silver, OOH | Your Name Saves, 3× |
| 2017 | Cannes Lions | Shortlist, OOH | Your Name Saves, 3× |
| 2017 | Cannes Lions | #13 Independent Agency Globally | Buena |
| 2017 | Clio | Silver, Health Direct | Your Name Saves |
| 2017 | Clio | Silver, Health Mobile | Your Name Saves |
| 2017 | Clio | Silver, Health Social | Your Name Saves |
| 2017 | Clio | Bronze, Health Website | Your Name Saves |
| 2017 | Clio | Shortlist, Direct: Social | Your Name Saves |
| 2017 | Clio | Shortlist, Direct: Mobile | Your Name Saves |
| 2017 | CommArts | Your Name Saves | |
| 2017 | D&AD | Bronze, Impact | Flash Drives for Freedom |
| 2017 | Facebook Awards | Integrated | Your Name Saves |
| 2017 | LIA | Gold, Health | Your Name Saves |
| 2017 | LIA | Bronze, Non Traditional | Your Name Saves |
| 2017 | LIA | Bronze, Art Direction | Your Name Saves |
| 2017 | LIA | Bronze, Social Good | Your Name Saves |
| 2017 | LIA | Bronze, Typography | Your Name Saves |
| 2017 | One Show | Shortlist, Interactive | Your Name Saves |
| 2017 | One Show | Shortlist, Direct | Your Name Saves |
| 2017 | One Show | Shortlist, Direct | Your Name Saves |
| 2017 | One Show | Shortlist, Mobile | Your Name Saves |
| 2017 | One Show | Shortlist, Art Direction | Your Name Saves |
| 2017 | One Show | Silver, Print | Your Name Saves, 2× |
| 2017 | One Show | Bronze, OOH | Your Name Saves, 2× |
| 2017 | One Show | Shortlist, Typography | Your Name Saves, 2× |
| 2017 | One Show | Top 25 Art Director Worldwide | Buena |
| 2016 | Cannes Lions | Shortlist, Health Craft | Your Name Saves, 2× |
| 2016 | Cannes Lions | Shortlist, Health | Your Name Saves, 2× |
| 2016 | Cannes Lions | Shortlist, Print | Your Name Saves, 2× |
| 2016 | Clio | Gold, Health | Your Name Saves, 2× |
| 2016 | Clio | Silver, Print | Your Name Saves, 2× |
| 2016 | Clio | Bronze, Outdoor | Your Name Saves, 2× |
| 2016 | Clio | Shortlist, Print Craft | Your Name Saves, 2× |
| 2016 | Epica | Gold, Health | Your Name Saves, 2× |
| 2016 | Epica | Bronze, Print Craft | Your Name Saves, 2× |
| 2016 | Gunn Report | #2 Most Awarded Print in USA | Your Name Saves |
| 2016 | LIA | Silver, Print | Your Name Saves, 2× |
| 2016 | LIA | Bronze, Art Direction | Your Name Saves, 2× |
| 2013 | FWA | Interactive | Arctic Home |
| 2013 | Webby | #1 Causes Campaign of the Year | Arctic Home |
| 2013 | Webby | Shortlist, Mobile | Arctic Home |
| 2012 | ADDY | Gold | Arctic Home |
| 2012 | Epica | Bronze, Integrated | Arctic Home |
| 2012 | How Design | Interactive | Arctic Home |
| 2012 | New York Festivals | Silver, Integrated | Arctic Home |
| 2012 | One Show | Gold, Entertainment | Arctic Home |
We work with bold leaders who are serious about impact.
