Yarn

Most causes gather their people on social platforms. The platform keeps the audience, sets the rules and charges you to reach your own supporters.

When the platform changes its feed, the community changes with it. Members end up lost in a stream built for everything except your cause.

We wanted causes to own that relationship instead of renting it. The member list, the conversations and the rules should stay with the organization.

Yarn gives every cause its own private home: member profiles, a feed with threaded posts, polls, events and notifications. It feels like a social app, but the organization owns it.

There is no platform in the middle taking a cut of your people. The community you build stays yours.

It sits alongside Gitterdone in Buena's apps line. Gitterdone is for getting projects done; Yarn is for community.

Members get a feed, polls, meetups, a member directory and notifications. Profiles and onboarding bring new people in and help them find each other.

Organizers get an admin side for posts, polls, members, tags and roles. Email and appearance settings make the space look and sound like the cause.

Yarn is one of two products Buena has shipped, alongside Gitterdone. It's built for causes that want their community to outlast any platform's next change.